@rtisans in residence

F5 Theming & Design’s 1,600-SF Art Production Facility

F5 Theming & Design’s
Production, Meeting Pod & Storage Facilities

Pam Price & Aspiring Artists from Apache Elementary School

Please welcome Smugglers’ Roost’s first @rtisan in residence – Pam Price, CEO of F5 Theming & Design 2, LLC

Ever wonder who brings the theme parks to life?

Meet the creative artist and builder behind such renowned theme park attractions as The Wizarding World of Harry Potter TM at Universal Studios, Orlando, FL.

The migration of acclaimed artists and craftsman from all genres to the Roost has begun! 

We are thrilled to announce that Pam Price, Owner, Master Designer and Executive Art Director of F5 Theming & Design 2, LLC is now in full production mode at her New Mexico Headquarters and Scenic Art Production Facility at Smugglers’ Roost.

Pam is an industry leader. She is well-known, both nationally and internationally, as a key designer and builder of themed environments. Her creative project resume includes working with Universal Studios, Disney, Sea World, Epic Systems, Bongos, Busch Gardens, sports teams such as the Green Bay Packers, Buccaneers, Rock & Roll Hall of Fame, Hard Rock Park, Lego Land in Germany and California, the Columbus Zoo, Houston Zoo, Henry Vilas Zoo, and has also worked on music videos for musical artists including Jimmy Buffet and ZZ Top.

Pam’s skills include art direction, set design, sculpture, fabrication, rock work design, mold making, fiberglass, scenic painting, air brushing, automotive painting, murals, carpentry, and welding, just name a few. In her position with The Companies of Nassal, she directed the fabrication of many of its top projects for nearly three decades. This included, most notably, her role as Senior Art Director for The Wizarding World of Harry Potter — Hogsmeade TM  at Universal Studios Orlando, where she trained and oversaw more than 300 artists.

Learn more about Pam Price and her outstanding portfolio of projects.

Testimonials

“Pam is my number one choice for any work related to creative development and production.”
– Lisa Giromali, Executive Producer, Walt Disney Imagineering

Pam is my number one choice for any work related to creative development and production. She’s highly skilled, and understands the clients needs, and can interpret any design into a realistic, high quality execution. Pam’s passion for her work shows throughout the project and her leadership is exemplary in the industry. Whoever gets Pam Price on their team – wins!!


Lisa Giromali

Executive Producer

Walt Disney Imagineering

I have had the pleasure of working with Pam Price for 6 years and she and her team have never disappointed. Pam’s team brings a level of expertise and quality that is off the chart – they can take a creative idea and magically develop it into a piece that the owner loves. They have completed work for us in a variety of media, with a variety of goals including realism, the fantastic and show stopping.


Jim Schumacher

former Division Manager

JP Cullen & Sons